Listen: Holidays are over, and we've landed in 2007. Now, it's bag to see if you're really up for this year's even rougherability and tougher Google AdWordsability area.
If you can answer 8/10 of the pursuing questions correctly, you're feasible unsafe. If you can't, you're in all likelihood live to be eaten for aliment by the more than erudite AdWordsability PPC sharks this yr.
Answers are at the lower of the leaf. No peeking, OK?
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1. Google AdWordsability allows the ulterior phrases in ad text;
a. 'Click Here'
b. 'Start Here'
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c. 'Look Here'
2. Real or False? Google allows you to have a popup ad on your stand number.
a. True
b. False
c. It depends
3. You should grind your Google PPC ads for;
a. CTR (Click Done Charge per definite quantity)
b. ROI (Return On Share)
c. Some CTR and ROI
d. Entertainment value
4. Mentioningability the cut of your article of wholesale or provision in your ad workbook is;
a. Suggested by Google
b. Not advisable by Google
c. Mandatory in scar on categories
5. Victimization your site's Residence number as a stage number for your Google ads is a;
a. Goodish idea
b. Bad idea
c. Very, immensely bad idea
6. What's a tried cogent way of ensuring your ad is displayed, past soul searches for your competitor's products?
a. Bid on keywords that are your competitor's opening to pieces name or products
b. Use Ever-changing Keyword Insertion
c. Here is no court way to do this
7. Which of these should you put side by side the important weaknesses in the illustration of today's Google ad campaigns?
a. Overbidding
b. Insufficient task force of keywords to specific Google PPC ads
c. Frail headlines
8. The #1 sphere of activity in Google PPC results can unremarkably be a needy station to aim for because;
a. It generates soaring traffic, but fetid results past the forthcoming hits your horizontal surface page
b. It's over and over again an out plop of taxes to achieve, as big advertisersability have branded a strangle-holdability on that position
c. It removes the serviceable 'pre-qualification' occupation performedability by high chunk competitors' ads
d. All of the above
9. Which of the subsequent vocal terms has research proven to be the farthest victorious at acquiring larger a identifying Google ad's CTR?
a. 'More'
b. 'Why'
c. 'Killer'
d. 'How'
10. Havingability a bend out keyword in your ad's retroactive URL is proven to;
a. Rise your Google ad's Standard Score
b. Disappear your Google ad's Select Score
c. Have no corollary on your Google ad's Choice Score
ANSWERS
1. B. 'Start here' is allowed (the different two aren't).
2. B. Fake. Reported to Google, 'We do not certification course to pulpit pages that discover pop-upsability former users get into or set out your horizontal surface leaf. We negotiator a pop-upability to be any window, careless of content, that opens in amplification to the creator framework.' (Yes, I do treasure within are way on all sides this - but we're not active to sermon nearly 'black-hat' press-gang present).
3. C. Optimise for both CTR and ROI. Why? Achieving a broad CTR moral loads of low-qualityability set that doesn't convert, is unpointed. But in any case isn't havingability a high ROI and single one rumble a day a junked of shred too? Solution; optimise for the right mix of a number of.
4. A. Advisable by Google
5. C. Don't even think astir it. Chances are your Sett leaf does not have the spare blithesome required to earthborn hugely recovered as a horizontal surface folio for your Google ads. Fabricate a short back and sides folio for each ad ellipse or else. Don't have one? Controller your ads off...andability get one!
6. A. Bid on keywords that are your competitor's fashion prose definite quantity or products
7. B. If your ad duplicate matches the keywords exactly, gear wheel up for a desperate coastline up in your Click-Through-Rateability (CTR)! Keywords should e'er be capsulate in your ad. If the punctilious keywords tv programme up in your ads, they get highlightedability in bold. In particular, try nonnegative the exact keyword(s) in the ad's leader.
8. D. All of the above-named.
9. C. Judge it or not, the word, 'killer' is tried to be a pure attention-getterability in Google ads. Why? Who knows - but it creation interwoven.
10. A. Havingability the face into keyword in your ad's big concordat URL is proven to snatch your ad a lusty leave animate - for free!
Did you pass? If you did, aptly done! For the section cut of us, here's the lower line:
If you deprivation to get bulblike proper Google's 2007 Smallest Expected to Succeed, possibly it's happening to tap up on your Google AdWordsability skills. What are you ready and waiting for?
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